AMC plans to charge more for the best seats. Is it a game-changer? : Business

Professional sports does it. Broadway does it. Now AMC will ask movie viewers to pay a premium for the best seats in the house.

The movie theater chain, which runs some 950 theaters, announced this week that it will price tickets based on a seat’s location, charging less for seats in the front row and more for those coveted center seats. Prices won’t change from current standards for the remaining seats, AMC said.

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