15+ SaaS Tools for Startups: A-to-Z Guide for Beginners! – Digital Marketing

‍In this article, I am going to tell you 15+ SaaS Tools for Startups. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

Modern SaaS startup solutions are essential for solving today’s business problems. You need the necessary tools to develop and thrive in the fiercely competitive sector, regardless of your level of experience or whether you are brand-new to the corporate world.

To earn customers’ loyalty, SaaS providers must provide an excellence at every stage of the user experience. The good news is that modern technologies are spreading in the tech sector, assisting startups and small businesses in achieving expansion.

As a SaaS-based business, you may utilize these fantastic tools for Metric measurement, Recognizing user behavior, Managing sales, watching over your crew, and monitoring the development of your company.

SaaS Tools for Startups

Today’s article focuses on the same,i.e, “15+ SaaS Tools for Startups” The articles entail each bit of information necessary for you to know.

Let’s get started!✨

What are SaaS tools?

Here is our list of the best SaaS startup tools that business owners should consider but before that let’s understand SaaS Tools and their importance.

What are SaaS tools? SaaS tools are those that can be accessed from any computer or device having a web browser and an internet service. These software solutions are also referred to as web-based, cloud-based, or on-demand software.

Depending upon the number of customers and the services you want, you can pay for an access license on a monthly, quarterly, or yearly basis.

SaaS service providers keep a copy of the tools on hand for users and host them on their servers. The providers look after security, maintenance, and improvements.

Why use SaaS Products?

Why use SaaS products? SaaS tools should be leveraged by companies for a variety of reasons. This claim can be summed up as follows:

  • Economical: SaaS uses a pay-per-use pricing structure. If and when you need the tools, you can purchase a subscription. The software does not require a significant financial investment on your part to be installed. You can also cancel your subscription if you decide there is a better alternative to the services being given or if you no longer want this service.
  • Scaling business or firms: Scaling a firm is simple as long as you maintain your options for growth open. With SaaS, expanding your organization is simple without having to engage a large staff to manage numerous desktop-based systems for software installation. Your resources will expand along with your clientele. If so, you can purchase a SaaS plan that supports a greater number of users and more features.
  • Quick Upgrades: SaaS platforms routinely offer product updates to enhance the features. Therefore, you don’t have to wait for installation while using SaaS products because updates are available immediately. Additionally, using these features won’t cost you any extra money.
  • Maintenance and support: These are provided on time when you use SaaS technologies, so you don’t have to bother about that. Once you acquire a package, the service providers take care of all your needs.
  • Mobile access: A browser can be used to access these tools. As a result, you may utilize it from any device while on the go, whenever and wherever you like.

15+ SaaS Tools for Startups

Below we are going to tell you about the 15+ SaaS Tools for Startups, which are as follows.

1. For Customer Support 

Zendesk is a help desk application and ticketing system for online customer care. Most of the time, Zendesk is ideal for small, medium, and large businesses. You may link Zendesk with your existing support channel sources (like email and chat). Your support crew will be more productive thanks to this solution, which also guarantees client happiness. Finally, users can create self-service support portals with Zendesk to enable clients to look up solutions on their own.

Your customer support site can be modified using the theme and branding options. Simple integration with external programs like Salesforce, JIRA, FreshBooks, and others.

For enterprises, Freshdesk provides help desk support through its customer service software. You can handle all of your service requests on Freshdesk.

You can view the customer’s information, and the ticket’s status, make notes, designate a team member as a ticket watcher, send pre-written responses to the most frequent queries, and combine tickets that address the same problem.

Businesses can test out Freshdesk’s free plan before upgrading to one of the pricier options.

2. For Project Management

ProofHub is a project management option for startups that require a centralized platform to organize their daily work tasks might choose. It consists of eight work management applications packaged in a very useful user interface.

Cross-functional teams actively interact on work tasks in the majority of companies. ProofHub provides that all-encompassing platform for exchanging concepts, monitoring ongoing actions, and controlling project data. Growing startups may bring their complete office to ProofHub and pay one flat monthly charge, with no bill adjustments when more people sign up.

ProofHub adequately satisfies all project requirements, from dividing work into Kanban boards to discussing project-related issues and subsequently exchanging project files. The best productivity levels can be guaranteed by managers using project reporting, team discussion, and active tracking of who is doing what. Startups who are putting a lot of effort into creating a winning team synergy should try ProofHub to make the process simpler.

When invoiced annually, ProofHub is available for a flat monthly rate of $89 that includes an unlimited number of projects and tasks. It comes with 100 GB of dedicated storage per account and has no functionality limitations.

ClickUp is a comprehensive project management and productivity tool designed for teams of all sizes, including those in big businesses and one-person startups.

ClickUp is the only tool you’ll need to grow your company because of its configuration options, sophisticated features, and reasonable price plans, which are used by teams across industries.

From simple to big tasks, ClickUp can assist you in managing them all. In some platforms, you can quickly generate, assign, and organize projects, interact with your team, design project roadmaps, create unique dashboards for reporting, and more. When you combine ClickUp with 1,000+ other work tools, you can streamline your operations even more by centralizing all of your work in one location.

3. For Task Management

Asana is a free task management tool that enables company users to make action items and to-do lists. Asana is really simple, to begin with, and is well-liked as a result of this ease. You must set up a workspace, add projects, and describe the tasks and priorities for each project.

Utilizing Asana to organize tasks and projects is a great alternative to using Excel sheets. Because it’s simple to organize and prioritize chores, productivity is increased.

Begin your search with Asana for free (up to 5 individuals), but more premium plans come with amazing features like Timeline view (for planning and managing projects). However, it’s a fantastic SaaS solution for startups, to begin with.

4. For Business Process Management 

Process Street is a complete, no-code platform for advanced production administration. In addition to being a simple word, Process Street allows your teams to conduct your recurring processes precisely and efficiently without having to search for a binder in a back cupboard.

All of the information in that binder may be imported into Pages+, a free-for-ever digital knowledge base that coexists with your processes in a single, accessible location. Additionally, Process Street fully interfaces with Slack, Zapier, SalesForce, DocuSign, and more. You may completely automate your most often used operations using the Automations functionality and the other app integrations.

A freemium version of Process Street is available, giving users access to all capabilities on up to 5 current workflows. However, the bespoke Enterprise plan includes a special Success Manager to help you every step of the way, and the Pro plan comes with unlimited processes and membership for $25/month.

5. For Team Communication 

Slack is a SaaS product that makes it easier for teams of any size to collaborate and communicate. Slack seamlessly combines with a variety of different applications for productivity.

Teams may almost do anything with Slack, including participating in general chat discussions, working together on projects, and much more. Slack’s free version, which ought to function adequately, can be used to sample the food.

If you are collaborating with a remote team in a different time zone, that is an additional good reason. Slack is a great tool!

6. For Customer Relationship Management (CRM)

For your company’s sales teams, Pipedrive is a big benefit. One of the simplest, most adaptable, most affordable CRM tools is Pipedrive. You can set up many sales pipelines using the stages in Pipedrive. You can organize your course of action while watching how the leads progress through the outlined stages.

Above all, Pipedrive integrates with programs and equipment from outside sources. Pipedrive’s mobile application is available for download from the iOS App Store and Google Play Store.

Pipedrive also has a free version that will help you get started.

Freshsales combines various capabilities used by SaaS companies into a single CRM solution, including email efficiency, profile refinement, lead scoring, and in-app event monitoring.

Freshsales provides a graphical representation of the sales pipeline so you can rank your leads. You can connect your own support network using the Freshsales API.

In contrast to other competitors, Freshsales offers a free everlasting starter plan as well as other plans for small, expanding, and large teams, and businesses.

7. For Accounting

QuickBooks is best suited for small companies to maintain their fundamental accounting requirements. This program can be used by businesses to keep track of their payable bills, overdue goods, and typical accounting activities.

As a result, users may quickly generate profit and loss reports. Clean, organized business records are kept with the aid of QuickBooks.

The software program is fairly simple to use. The software is quite simple to learn, even for users without accounting experience. Users can easily transfer their data to other third-party programs (such as tax payment software).

The product has a free 30-day trial period that you can use before upgrading to one of the pricing tiers.

Small firms using Xero can keep their accounts updated and precise. In just a few clicks, individuals and business owners may link their bank accounts and transfer their bank statements into Xero.

You can create and send customers personalized invoices. You can also plan and organize payments far in advance. By using real-time account information, create reports and generate drill-down analyses.

Finally, Xero offers a variety of add-ons to suit all business requirements.

8. For Payments

Businesses should pick the best payment processor when creating a SaaS service to take payments from their users. Among the most widely used tools, such as PayPal and Braintree, Stripe is reputed to be more well-liked.

The minimal costs associated with processing credit cards and the simplicity of using Stripe are two of its key benefits. Because of Stripe’s developer friendliness, developers can create custom payment forms.

9. For Marketing Automation

HubSpot is one of the most effective SaaS Tools for Startups & companies for marketing automation. You may create and monitor workflows with HubSpot that will aid in producing quality leads.

HubSpot provides a free CRM with an easy-to-use user interface that frees marketing companies from doing tedious work.

The HubSpot CRM is available for free, however, the HubSpot Marketing Suite (tailored for the marketing team) begins at $200 a month. Start by trying out the HubSpot marketing suite for free.

The most effective use of Mailchimp is for newsletters and bulk emails. In the free plan, marketers can develop campaigns and send emails to around 2000 subscribers.

MailChimp is the ideal tool if your business produces a ton of stuff and you want to promote it with your email subscribers.

Startups can fully benefit from the free plan when the goal is to expand their email list. To get started, select one of the predefined email templates or upload your own HTML email templates.

Keep tabs on the results of your emails with metrics like open rate, click rate, and industry average open rate.

10. For Time Tracking

Do you know that businesses lose $52,500 per worker a year as a result of incorrect manual time management? Manual timesheets are seldom more than 67% correct, even when daily entries are made. Timely is an award-winning, AI-powered employee time tracking system that automates timesheet preparation and business time tracking, eradicating the error and labor-intensiveness of manual solutions.

Timely is a tracking solution that staff members genuinely trust since it offers strong user-level privacy by design. Teams may operate normally and concentrate on their work with the knowledge that every billable detail will be recorded on the timesheet.

Time Doctor is a staff time-tracking tool that will enable you and your staff to do much more each day. It provides in-depth details on how time is used during the workday. You may keep an eye on the websites and applications your team visits while working, as well as the computer screens they take every few minutes.

Establish a project, add a task, and get to work with Time Doctor—it couldn’t be simpler or easier. It records the time spent on each task, occasionally takes screenshots, and keeps track of the programs and websites visited. Additionally, a client interface is available for billing client projects. It can also be integrated with a number of external applications.

11. For Graphic Management 

Canva is a streamlined software that your graphic designers and content creators can use to make visuals for your websites, FB page, and social networking sites.

Starting points include pre-made design themes and custom designs with unique dimensions.

Furthermore, you may share the designs and folders with up to 350 team members using the free plan.

12. For Social Media Management

For your team of people creating social media postings, Hootsuite is your best buddy. Set up various streams for a certain social media account. For instance, you can establish streams on Twitter for things like My Tweets, Mentions, and more.

Create several social networks at one location. Post content on a variety of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and many others.

Create your posts in a CSV file, then upload it to Hootsuite to save time. Utilize the Analytics data to get a detailed understanding of how your social media campaign is performing.

13. For Appointment Scheduling

Calendly is one of the best SaaS Tools for Startups. that works best for small and medium-sized businesses. Planning customer meetings and product demonstrations are essential for any starting business and Calendly catches you out there.

Setting up a meeting is pretty easy using the interface. Visualizations of each of your daily meetings on the dashboard. You may also easily integrate Calendly into a website so that your clients can book a meeting at a time that works for them.

In addition to Slack, MailChimp, and Salesforce, Calendly connects effectively with Gmail, Office 365, Outlook, and a lot of other SaaS products.

14. For Video recording & conferencing

Loom is a video tool or program that lets you record videos and captures the screen. You can begin filming your screen with the touch of a button. Very useful for recording video lectures for websites and documentation, emailing video answers outlining crucial points, and more.

Loom has a nice feature where your face is seen in the video, unlike other recording applications. This adds a new layer to watching a straightforward video.

Videos that have been saved to a video library are exportable to well-known video hosting services. Both a desktop application and a browser extension are offered.

There are numerous SaaS Tools for Startups for video conferencing, including GoToWebinar, Join.me, and others. Zoom essentially includes all the capabilities needed for video conferencing for early-stage start-ups and small companies.

The ability for presenters and spectators to see one another makes Zoom stand out. Zoom video conferencing combines live events with webinars.

Up to 100 people can be accommodated, and meetings under 40 minutes are free to use. You can capture the entire meeting on camera and see a replay of it.

15. For General use

Google provides Analytics as a free service. Obtain insightful information on the traffic to your blog and website. Google Analytics is a great tool to have when you have objectives defined and want to track the traffic and conversions toward those goals.

Analytics tell you things like where visitors are coming from, their gender, and which content sources (such as direct, organic, sponsored, and more) are bringing in the most visitors to your website.

SEO experts frequently use SEMrush, well-known keyword research, and analytics programs. With SEMrush, SEO experts can monitor how their rivals are performing for a given keyword on Google and Bing.

This is another tool your SEO team can use to identify long-tail keyword phrases that can yield better results. It is a comprehensive solution for digital marketers that addresses every facet of internet promotion.

For example, you can efficiently adjust your spending by comparing your paid search campaign to that of your rivals.


The SaaS solutions for startups mentioned above are but a fraction of the tools available for a variety of uses to support the expansion of your firm. Due to their simplicity of use and features of business management, these are the ones that are most beneficial for Startups.

Additionally, they are cost-effective alternatives that startups can use while they are just starting out.

But be careful to try and investigate enough to determine which ones are effective for you.

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